70% of CMOs will invest in GEO by 2027

Gartner projects that 70% of enterprise CMOs will allocate dedicated GEO budget by 2027, up from 18% in 2024. The driver is measurable pipeline impact as AI assistants become default research interfaces for B2B buyers.

Investment priorities

1. Brand knowledge base and structured data (year one)
2. Citation monitoring across major LLM surfaces (year one–two)
3. Authority partnerships and analyst coverage (year two)
4. Cross-market multilingual corpus for global brands (year two+)

Early movers report 2–4× faster AI mention growth versus wait-and-see peers in the same category.